HBR's 10 Must Reads on Strategic Marketing Paperback – April 2, 2013

I bought this book as I had moved across country with my husband and was looking for a new job in Marketing. It was helpful just to brush up on key principles and buzzwords for my interviews.

They are all benchmarks of excellence. I've read Marketing Myopia, Malpractice and The One Number multiple times. They just keep getting deeper better each read. Thank you for including a 50 year old essay which rocks with brilliance for the digital era.

This is pretty good book but there isn't too much in here that you haven't heard before if you are a trained marketer. What is nice is the reinforcement and the case studies. I just wish it was more actionable with frameworks or systems to use.

Like most HBR books, contains invaluable and interesting information on marketing. A good mix of old principals with new concepts that reflect the realities of today's modern, short attention span, social media driven consumer.

Honestly this is a seminal read for anyone involved in marketing. One Article, originally published in the 60's, was far ahead of its time and still extremely relevant.

If you are a marketing major and want to truly learn from the best - I bought this for Levitt's Myopia but ended up reading the other entries and I am not disappointed. Has helped me at work and in school.

If you need this book for a business class please buy and the topics included are insightful

Although the material is somewhat dated, it is still packed with information and case studies that I found relevant. This is an informative collection of marketing strategies that gave insight that helped expand my thoughts on marketing.