EuthymolPurple Whitening Toothpaste (3.7 fl oz) – for Yellow & Sensitive Teeth | Violet Tone-Up Formula, Instantly Brightens, 24H Stain Defense, Long-Lasting Fresh Breath

I thought I loved the pink formula best, until I tried the purple. This is hands down the best toothpaste I have ever used. I have never liked toothpaste of any kind because the flavor typically nauseates me. I don't know what it is about this one, but the flavor is bright and fresh and my teeth look and feel better than they have in years!

All I can say is GET IT. I have tried so many toothpaste brands, whitening strips, truly anything to get my teeth white. But this one is magic! I love this brand in general , and previously used the pink toothpaste ( works good but doesn’t whiten much ), but this purple one does a great job on whitening ! I will continue to buy and recommend this brand.

So far so good! It’s only been a few days and my teeth actually looks a shade lighter. It doesn’t leave my teeth sensitive to drinks and fresh breath as well. We will see how effective it is in a month from now. As long I brush twice a day to get the actual effect.

Tastes really minty and leaves your breath really fresh and clean. Not sure if it's going to whiten my teeth, but we will see in due time!

Love that it’s purple but has fluoride which is a strange touchy topic recently. I want to keep my teeth as long as possible so having a whitening effect plus anti cavity protection means this is going to get repurchased over and over. Not sure if this has a bulk amount but would be nice.

I was skeptical but within just a few days there was a noticeable difference in the whiteness of my teeth. I intend to use this exclusively until the tube is gone and then alternate with my normal toothpaste after that.

Taste:The taste of this toothpaste is a little odd. It tastes like menthol, but like the kind you'd rub on sore muscles. It's a bit too "Hot" for me, and it makes my tongue go numb, which I'm not sure is a good thing.Teeth cleanliness:My teeth do feel very clean after using it (but then so do all other toothpastes I've tried)I did not notice any difference with the whitening effect so far. They include a little "color chart" with the box, which I liked, but I haven't noticed a major difference.I wish this brand would lean more into the "Nature" aspect, and not include all these colorings. Even though I love purple, adding ingredients such as Blue 40 does not inspire confidence for me personally. I'd prefer a plain looking toothpaste without questionable colorings.The texture is nice, but I have noticed that when I remove the cap, sometimes it feels a tiny bit "too liquid" and I have to maneuver with the toothbrush not to drop toothpaste on my counter. I LOVE that the tube is made out of metal and not plastic. Plus points!!Overall, it's a nice toothpaste.

I've been using it for about a month now. Haven't seen that much improvement. Will keep trying